You need to pay 100% attention to user experience because this is how its really works you learn from your users or their needs about the product you are offering. Digital transformations enveloping every aspect of our lives, or rather, the entire human civilization adapting to the digital way of life, user experience has evolved as a characteristic worth investing in with world’s best technologies and technical minds.

“At the center of this transformation, resides the customer– the ever maturing and evolving customer. ”

User appeasement is at the center of how user experience is ideated upon, planned, and finally implemented. In recent years, websites and web applications have undergone significant changes and have experienced a fundamental shift in their assessment of user-product interactions. Emotional aspects are becoming more important than traditional aspects, such as mere usability and functionality.